Mukbang is an online audiovisual eating show. Usually, you work to eat, but in Mukbang you earn by eating. Mukbang is a Korean word for “eat” (muk-da) with the word for “broadcast” (bang song). This show first came into the limelight in South Korea changing its culture of healthy eating. In this show, a host will consume large quantities of food in front of the camera. This satisfies the food cravers by watching the foods in front of their screen, visually seeing the host eating, and hearing the sounds attract the viewers.
This show is popular in South Korea since 2010 and now it is trending worldwide. People who create this eating show and publish it on social media are called mukbangers, they earn a lot by donations or sponsorships with advertising networks. These mukbangers earn a lot than the usual daily workers. Staying at home, enjoying their hobby of eating with a good number of viewers and subscribers, and creating a popular channel on social media. These mukbangers don’t get sponsorships from the food and drink brands.
But some studies say that this new culture of eating lot brings negative impacts on viewers who increase the food consumption and follow unhealthy food culture. This show satisfies the viewer’s visual hunger and increases the desire for food. This show is not entertainment but it takes us deep into the show and wakes our food craving senses. And we start to spend a lot of time watching these shows, we also start to mimic them and our table manners change. we start to spend a lot of money and spoil our healthy eating habits.
The mukbangers stay fit by regular exercising, dieting, and fasting, they shoot one video a week. The top 9 mukbang youtubers are *Banzz,
Dorothy, Yuka Kinoshita, Mommy Tang, Keemi,
Stephanie soo, Steven Sushi, Quang Tran, and Bendeen.